The software lets companies offer buyers more realistic previews on virtual models before things go into prototyping or production. "The smaller the organization, the more the person is required to do multiple things and use multiple or many of the pieces of software," said Jerry Inman, vice president of marketing for Lectra. Both companies offer programs that focus on design, 3D prototyping, pattern making, size grading, nesting of the pattern pieces to maximize use of materials, and integration with automated textile-cutting machines. Lectra and Gerber each offers modular software packages, designed to meet specific fashion industry needs, that generally range between about $3,000 and $20,000 per seat depending on what modules are included. Lectra is a Paris-based company whose clients include Benetton, Calvin Klein, Christian Dior, Dolce & Gabbana, Fruit of the Loom, Eddie Bauer, and Gucci. Gerber, originally known for its cutter textile machines, lists such clients as Gap, Liz Claiborne, Levi's, Carter's, Sears, Abercrombie & Fitch, and OshKosh. There are two leading companies offering software in this area.
How many prototypes of an airplane are you really going to make?" "If you're building an airplane, you have one product that takes most of a decade (to design). "We even call our product life cycle management software 'fashion life cycle management' because fashion differs from every other industry, in that we'll have six seasons in a year with thousands of products," Beum said. Teenagers are demanding cheap "fast fashion" to go with their fast food, and there are now six or eight fashion "seasons" put out by some clothing lines that look to bring new clothes into stores every two months, said Holly Beum, director of software product management at Gerber Technology, a subsidiary of the publicly traded Connecticut-based company Gerber Scientific. The recent introductions of artificial intelligence, better animation, and lifelike avatars are helping fashion companies, faced with increasing demands, to more quickly translate 3D visions into 2D materials. While pin-bearing seamstresses and mannequins are still used for couture, the maker of clothing bought off the rack is more likely a piece of software. When you think of computer-aided manufacturing, sexy lingerie is probably not the first thing that comes to mind.īut since the 1990s, fashion companies, including those that make delicates, have been employing the kinds of computer-aided design and computer-aided manufacturing, or CAD/CAM, software previously reserved for architects, designers, and engineers.
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